Zappos, the Next Virgin?

Did you know that other than shoes, Zappos.com sells clothing, cosmetics, electronics and kitchen ware? I had no idea. According to Tony Hsieh, the head of Zappos.com, they strive to emulate Virgin's strategy as an umbrella brand. The difference according to Tony: Virgin is about "hip and cool" and Zappos.com is about the very best customer service. Hmmmm. Lets watch this one.