It's All About the Business Goals

If you haven't already heard, the USOC lost Bank of America as sponsor. Here are some quotes (gathered from various sources) from BofA's spokesperson, Joe Goode:

"Because we’ve invested so much over the past 16 years, this became an extremely difficult and emotional decision for us,” says Joe Goode, BofA senior vice president of national media relations. “It’s not about the economy, it’s not about reducing marketing, it’s not about (Troubled Asset Relief Program) support. But rather, it’s about the insufficient business results we were able to generate.”

"We cannot renew our sponsorship as it's structured," Bank of America spokesman Joe Goode said, adding the bank is exploring "alternative ways" to return as a USOC partner. "We see good brand alignment. We see great market coverage. The inability to generate sufficient results from the sponsorship is what is limiting."

Goode said the bank's decision "wasn't about our financial arrangement with the U.S. government. This wasn't about reducing our marketing expenses. ... In challenging times, it's even more imperative that we make sure our marketing investments are supporting our business goals."