Apparently BofA is asking the U.S. Olympic Committee to come up with ways to provide more bang for their $12 million dollar sponsorship. This sounds like a wonderful challenge for the USOC. I suspect that they will be able to come up with something super innovative to retain BofA.
COLORADO SPRINGS, Colorado (AP) _ Bank of America will walk away from its sponsorship with the U.S. Olympic Committee unless the federation finds a way to provide more bang for the 12 million bucks it spends supporting American athletes.
USOC chief marketing officer Lisa Baird told The Associated Press she received that unexpected message from the bank last Friday, putting the future of one of its most important sponsorship deals in jeopardy.
Home Depot and General Motors have already declined to renew long-term sponsorships with the USOC, and Bank of America could be next.
The bank provided between $12 million and $15 million in the four years ending in 2008, as well as the "Hometown Heroes" center for athletes and their families at the Olympics.
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