Call To Action: Secret Formulas To Improve Online Results is still my favorite book about online persuasion. It came out in 2005 and I still refer to it.
Here are some good points that can also be applied to blogs:
"If you understand all the elements that make up your unique persuasive process and if you understand your audience, you will be able to apply persuasive principles to greatest effect."
"Value is customer defined."
"Focus on the user." If you don't know about personas, learn fast.
"It's all about testing and metrics." Yes, never, never stop optimizing your site. Set your key performance indicators (KPIs). It is no longer OK to have a website sit idle as a dusty brochure, not matter how lovely it is.
About Me
- Stacy Dieter
- This is my personal blog where I share opinions and insights that are my own. I've been in the business development/marketing industry for 16 years. My passion is around strategic corporate partnerships. I've worked with clients such as eBay, IBM, HUGO BOSS, UBS, Microsoft, Kimberly-Clark, Pfizer, Alcoa, Deutsche Bank, Universal Pictures, Bobbi Brown, JC Penney, Nestle, Keurig and Sony. My goal is to bring innovation to corporate partnerships.
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