KitKat and JWT Japan

In an earlier post I mentioned the New Museum's very cool chocolate bar gift membership. In a similarly cool campaign, KitKat worked with JWT Japan to create a "Kit Kat Mail" which was a post card sold only at Japan's post office that could be mailed to students before exams wishing them an edible good-luck. By the way, Kit Kat in Japanese translates to Kitto Katso meaning surely win.

Speaking of win, the campaign won a Media Lion at the Cannes International Adverting Festival.