I've used OpenTable before but never thought about their business model until I saw this piece in paidContent.org about their IPO filing:
"OpenTable is an online reservation service that has restaurant partners in all 50 states and claims to have seated 100 million diners since its inception in 1998, including nine million during the first quarter 2009. As of the end of 2008, it offered reservations from about 10,000 restaurants. The company earns its revenue through fees to install OpenTable software at restaurants, a monthly subscription fee to use that software, and a fee for each restaurant guest that is seated through opentable.com."
They have amazing reach, a profitable business model and may make for a great corporate partner. Get the conversation going before their IPO.
About Me
- Stacy Dieter
- This is my personal blog where I share opinions and insights that are my own. I've been in the business development/marketing industry for 16 years. My passion is around strategic corporate partnerships. I've worked with clients such as eBay, IBM, HUGO BOSS, UBS, Microsoft, Kimberly-Clark, Pfizer, Alcoa, Deutsche Bank, Universal Pictures, Bobbi Brown, JC Penney, Nestle, Keurig and Sony. My goal is to bring innovation to corporate partnerships.
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