Performance Research, Corporate Sponsorships in the Economic Crisis

Check out this independent study by Performance Research on consumer viewpoints about corporate sponsorships in the economic crisis here: Performance Research

According to Jed Pearsall, president of Performance Research, "Consumers are recognizing that they need to live within their means – and they expect corporate America to do the same. This is not the time for stable companies to drop sponsorships, but to provide more value to consumers with their programs. The smart sponsors will see that the economic situation is creating opportunities for them to connect with their target markets on a more personal level, where helping to make life better during a tough time is a common goal."