“The biggest mandate we have right now is ‘We have a lot of stuff, let’s get more out of it’,” said Ray Bednar, senior vice president and global sponsorship marketing executive for Bank of America.
Bank of America currently maintains sponsorships with MLB, the National Football League and the Olympics."
Sounds about right, as they did ask the USOC to come up with ways to provide more bang for their $12 million dollar sponsorship and then pulled out because of "the inability to generate sufficient business results."
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