I just don't think they will see the same results if they make the pop-up permanent. People are attracted the the pop-up because of the limited (no pun intended) editions, different experiences, buzz and merchandise that can't be found at the "permanent" locations.
Thursday, October 22, 2009
Permanent Pop-up?
Crain's New York reports that The Limited's SoHo pop-up store has done so well that they are considering making it permanent.
I just don't think they will see the same results if they make the pop-up permanent. People are attracted the the pop-up because of the limited (no pun intended) editions, different experiences, buzz and merchandise that can't be found at the "permanent" locations.
I just don't think they will see the same results if they make the pop-up permanent. People are attracted the the pop-up because of the limited (no pun intended) editions, different experiences, buzz and merchandise that can't be found at the "permanent" locations.
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