The Los Angeles Times writes about a small cupcake business that leverages Facebook to communicate with their fans.
"Each day on the website, Sprinkles announces a secret word, such as "ganache," or "bunny," or "tropical," or "love," and the first 25 or 50 people to show up at any of its five stores and whisper that word get a free cupcake.
"On Facebook, we can ask our customers what's the next location they want," Nelson said. "What do they think of our next flavor? It's an amazing way to communicate with our fans."
Facebook is not just for friends anymore. The free social networking site -- blocked in many workplaces as a potential time-waster -- is increasingly becoming an inexpensive marketing tool for small businesses."
Think about innovative ways to replicate this to communicate with your customers and gain insight into new products and services.
P.S.
Be sure to look at the comments on the Sprinkles FB page such as:
"Got mine this afternoon in Newport beach! It was sooo GOOD! You need to make this a daily flavor. :-D
p.s. DO NOT ever go to Three Dog Bakery a few doors down. The only customer service I received was from the dog."
*image taken from Sprinkles FB photos page
p.s. DO NOT ever go to Three Dog Bakery a few doors down. The only customer service I received was from the dog."
*image taken from Sprinkles FB photos page
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