Ad Age has a good article about PR metrics and how they've evolved over the past year. Take a look at the article here and think of how it relates to your conversations around sponsorship offerings, measurement and ROI.
Key points:
- Success is more focused on demonstrating the impact on business, lead generation and sales.
- Integration is key. Companies are looking at ways in which all channels (print, online, social media, events) influence and impact outcomes.
- We must move away from measuring just impressions and look for innovative ways to deepen and extend engagement with customers.
About Me
- Stacy Dieter
- This is my personal blog where I share opinions and insights that are my own. I've been in the business development/marketing industry for 16 years. My passion is around strategic corporate partnerships. I've worked with clients such as eBay, IBM, HUGO BOSS, UBS, Microsoft, Kimberly-Clark, Pfizer, Alcoa, Deutsche Bank, Universal Pictures, Bobbi Brown, JC Penney, Nestle, Keurig and Sony. My goal is to bring innovation to corporate partnerships.
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