I've spoken with several organizations that seem to be in a rut in terms of new ideas to offer corporate partners. For example, an arts organization hosted a workshop series (that was not very well attended) sponsored by a major financial institution. That sponsor pulled out a few months ago. They said it was because they needed something new and fresh.
Unfortunately the arts organization hasn't come up with a fresh idea so they are now trying to sell the old workshop model to other financial institutions.
Take away: Constantly keep in touch with your corporate sponsors. Be prepared to develop innovative promotional elements to keep the partnership fresh.
About Me
- Stacy Dieter
- This is my personal blog where I share opinions and insights that are my own. I've been in the business development/marketing industry for 16 years. My passion is around strategic corporate partnerships. I've worked with clients such as eBay, IBM, HUGO BOSS, UBS, Microsoft, Kimberly-Clark, Pfizer, Alcoa, Deutsche Bank, Universal Pictures, Bobbi Brown, JC Penney, Nestle, Keurig and Sony. My goal is to bring innovation to corporate partnerships.
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