Focus

When talking about your sponsorship opportunity, it's important to be clear and focused. People don't have time to read a long letter or proposal to try to figure out what you are offering.

When I wrote about The Allstate Foundation's Click to Empower Campaign, I asked the organizations to sum up in ten words why people should vote for them. One of the best responses was from Charity Cars (who also won the $100,000 grant): "Cars save lives by enabling survivors to escape their abusers." The response is clear, focused and compelling. In addition, it's easy to remember and easy for people to spread the message.