So you have this huge gala coming up and your CEO wants you to get a sponsor...NOW!
Because companies are looking more closely at their marketing investments and how they are impacting business goals, you may want to (or you may have to) change your strategy.
Think about making the gala a piece of a larger, more innovative package. Extend the opportunity arc of sponsorship out to three years rather than a one time event.
Remember to look at the opportunities through the eyes of your corporate partner. What are their business goals and how can you work together to form a cohesive partnership?
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