Last week, Event Marketer wrote about bringing live event attendees into the realm of virtual events. It's a good read and helpful when thinking about the 360 experience.
I would also add American Express, OPEN Forum as a great model to replicate. They created a platform that fosters communication, scales live events, engages users and hosts valuable content. In addition, they have great resources just for AmEx card members. Which, by the way allows them to collect data, gain and retain customers and differentiate themselves in a crowded environment.
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