Winners of the Nike Back Your Block Campaign will be announced on October 10, 2009 on Facebook. The voting closed on September 16, 2009 and Nike only posted twice on Facebook since that time. I think they could have done a better job to keep the momentum and communication going.
One of the most common flaws of brands who use this sort of platform to build buzz and a fan base is to not engage fans constantly. I would suggest that Nike communicate at least once a day until the final announcement.
It will be interesting to see if and how Nike extends this campaign to communicate with those who participated. They are an amazing brand so I'm hoping for some innovative things from them.
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