Flash! Flash! Beep! Flash! Is Madonna in the house? Oh no, it's just a deck.
I've been to plenty of conferences, but never have I seen so many people take pictures of a presenter's power point presentation while he was speaking!
Esco Strong of Microsoft Advertising Institute packed the room with his "The New Consumer Funnel: Engagement Mapping and the Death of the Last Click Reporting Standard" session this afternoon at ad:tech.
Why did this frenzy of flash occur? My guesses include:
1) ad:tech doesn't provide attendees with copies of presenter's decks
2) it was the best looking deck attendees have seen in a long time (look out Madonna)
3) attendees needed to prove to the higher-ups that they attended the conference
4) attendees have blogs that need images (darn, why didn't I take pictures?)
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