Day two of ad:tech and I must say that the workshops that I attended were very lame. The case studies (Secondlife!?!) were weak and showed lack of innovation. In fact, during Q&A, one audience member told the panel that he was disappointed in the case studies. Bold indeed.
More snippets from the day:
- Hulu came up in several sessions. People are really watching that space and video.
- China, China, China. Enough said.
- "I buy ideas. I don't buy ads."
- Someone on a panel said this was worth a read.
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