Delta Calls New York Home

I stumbled upon The Crew Report Blog and read this piece about Delta aggressively moving into New York City via sponsorships, advertising and media buys. Here a a few quotes from the blog:

"This year, Delta has taken some of its biggest steps yet in New York —- including spending almost 90 percent of its advertising and media buying budget on the area, according to Gail Grimmett, Delta’s senior vice president-New York."

“We’re sponsoring all of the iconic things of New York,” said Grimmett, who moved to New York from Atlanta. She added, “I have never seen such fierce baseball fans.”

In January Crain's New York reported that Ms. Grimmett would be "seeking philanthropic opportunities and hosting events for corporate customers. She'll also be reaching out to New York's ethnic communities, now that Delta flies from JFK to China, Japan, India and Eastern Europe."

They made a big splash with the Macy's Thanksgiving Day Parade. Lets see what they do next.