American Express OPEN forum and Twitter

I think the American Express OPEN forum is so well done. To add value to the user's experience, they introduced new tool to allow small businesses owners to share Twitter posts through the site.

According to mediapost.com, "American Express OPEN, the financial giant's small business unit, found nearly 60% of entrepreneurs feel challenged in finding innovative ways to market their business, but only 10% are turning to online social networking, based on a recent survey.

To help educate small businesses owners on the topic, OPEN Forum has also started a dedicated social media section, featuring a group of expert contributors including John Jantsch, founder of Duct Tape Marketing; entrepreneur Rafe Totengco of Rafe New York; and Adam Ostrow, editor-in-chief of social media blog Mashable. The new section features both articles and podcasts of interviews with the assembled experts."