MoMA's Online Experience

About a month ago MoMA redesigned their website. They actually got some press out of the redesign by highlighting the ways that they've enhanced the user's experience.

Anyway, today I received my Membership Happenings (yes, I love MoMA) email and noticed this:

Take Our Survey and Enter to Win a Free $25 Gift Card!
Thursday, March 5–Sunday, April 12

"We value your feedback! Please take our short survey and let us know what you think about the MoMA Membership online experience. When you finish, you'll be given the chance to win a $25 gift card to the MoMA Stores!"

Smart way to get member feedback to optimize the customer experience.