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I think this is one of the most innovative campaigns in art as of yet. The National Gallery worked with HP, Antenna Audio and many other partners to put together an interactive experience that brought the art out of the museum and into the community. It was called The Grand Tour. BRAVO!

"Over the course of twelve weeks in summer the streets of Soho, Piccadilly and Covent Garden were lined with some of the world's most famous paintings, turning the West End into a giant gallery.

Walkers were able to use our interactive map to find out which paintings were hanging where, or they could pick one of the specially designed tours, print out a map and download an audio guide for inside information on the paintings.

More adventurous enthusiasts could create their own tour by picking the paintings they wanted to see, and then calling the phone numbers listed at each painting site to get the who, the why, the what and the when.

All the paintings on The Grand Tour™ were beautiful reproductions produced by our sponsors Hewlett Packard. But don't worry – you can still visit the real thing every day free of charge in the National Gallery collection."

We could all use this model to create similar innovative campaigns. For example, what about a tour around Central Park where the Botanical Garden has marked certain plants and flowers? People can use their mobile devices (enter Apple, LG, RIM) to download information on the spot.

How about putting together a tour that incorporates local restaurants and coffee houses for your corporate members?

What about a driving tour for BMW or Lexus in targeted neighborhoods?

Oh, and bring Google into the mix and you've got something super cool.

Use your imagination. Fun stuff.