Some interesting points:
1) Notice the wording: "Advanta is proud to be the sole corporate sponsor of Cezanne and Beyond." Sole sponsor.
2) Advanta "decided to target untraditional museum-goers through several innovative marketing campaign ideas, here.
3) It looks like they partnered with their promotional partner, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) to promote this:
Advanta is proud to be the sole corporate sponsor of Cezanne and Beyond. Together with the Philadelphia Museum of Art, we have created the Cezanne and Beyond Art of Inspiration Contest, an art contest that challenges high school students to use the inspiration they draw from Cezanne to create their own unique masterpieces.
The grand prize is a 17-inch MacBook Pro and first, second and third place winners will receive cash prizes totaling $3,500! As an added bonus, all twelve award-winning pieces will be on display in a special exhibition at the Philadelphia Museum of Art from May 2 – 9, 2009.
4) I don't see anything on Advanta's website to promote this though. I think this is a missed opportunity. I bet they will be doing a lot of client entertainment since they focus on credit cards for small businesses.
5) Check out this unfortunate post on Yahoo's message board about Advanta's sponsorship of the exhibition from a disgruntled customer.
6) The exhibition has been so popular that they extended it!
I just may take a trip to Philly this weekend.
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