Measurement tools

I don't think that there will or should ever be a one size fits all sponsorship measurement tool. The reason is that companies have different business objectives. The fashion industry is very different than the financial industry. Fashion may be looking for visibility via magazines and financial may be looking for access to audience and "money can't buy" experiences for their VIP clients. Lets move away from a one size fits all measurement tool and move toward LISTENING to what our corporate sponsors want.