Wednesday, March 18, 2009

Birch Tree, New Beginnings

Every year in May my mom would take a picture of me in front of our birch tree. I was thinking about that tree last night and how it is a powerful metaphor for our current times.

The birch is highly adaptive and able to sustain harsh conditions with casual indifference. Proof of this adaptability is seen in its ability to repopulate areas damaged by forest fires or clearings. The birch is a sort of a pioneer in taking root where no other would.

Now is the time to be adaptive and think in new ways. The world has changed dramatically. No longer can we count on a financial institution throwing big bucks at museums for an exhibition.

We need to change with the needs of our prospects and be innovative. If we don't, we won't be around.

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