In this weeks issue of Fortune, there is a great little piece about California's Mayacama's golf course and country club. It talks about the club's unique sell that gives a reduced membership fee to vintners who produce wines scoring above 92 pints from Robert Parker or Wine Spectator.
The catch is that they must agree to host "winemaker dinners and tastings and provide a barrel of the latest vintage at cost."
What a brilliant win-win idea that we could borrow. Think of it, we all need wine and cheese for our events. By assembling a group like this and giving them a corporate membership or a discount package, we wouldn't have to beg for a case of wine for each event. We would have high-quality partners who would offer our guests exclusive wines and products. In sum, our guests are happy and the food/wine partners are getting their products out to key audiences. Very innovative indeed!
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