Moving On

For those that think sponsorship is about is about PR, brand association, emotion, you are right.  For those of you pushing for more, there is.  It is, and always has been about integration in every way. 

For those looking for a press release (do they still do that?), a FB post/Twitter (do they still do that?), or a round-up-at the register for a week, you will not get what you are looking for.

Look deeper.  We finally have the capacity to engage online and offline in so many ways.  Innovate