The New Balance multi-year sponsorship of the MIT Media Lab is a good example of engagement on an enterprises basis rather than philanthropy. I actually would not even call this partnership a "sponsorship" because there is so much more depth to it.
If you look up the definition of enterprise, it is the willingness to undertake new ventures; initiative. That is exactly where we need our mindset to be in order to keep developing (biz dev vs fundraising) and keep innovating.
Here is the summary and note the key words: collaborate, long-term, innovation, agenda, opportunity, expertise, different ways.
"New Balance announced a multi-year sponsorship with the MIT Media Lab. The Media Lab will be used as a tool to spark creativity within New Balance’s Studio Innovation Center, based in Lawrence, MA.
“Our relationship with the MIT Media Lab gives our engineers, designers and product managers the opportunity to collaborate with professors and students from one of the world’s most innovative graduate research programs,“ said Katherine Petrecca, New Balance manager of studio innovation, in a release. “This relationship is an important tool in fueling our long-term innovation agenda at New Balance.”
MIT Media Lab Director Joi Ito said New Balance will help the Media Lab “continue to push the boundaries of traditional academic frameworks, and think about science and technology in different ways.”
“We’re looking forward to the input that New Balance will bring with their expertise in areas such as athletic footwear and apparel,” Ito said.
“Our relationship with the MIT Media Lab gives our engineers, designers and product managers the opportunity to collaborate with professors and students from one of the world’s most innovative graduate research programs,“ said Katherine Petrecca, New Balance manager of studio innovation, in a release. “This relationship is an important tool in fueling our long-term innovation agenda at New Balance.”
MIT Media Lab Director Joi Ito said New Balance will help the Media Lab “continue to push the boundaries of traditional academic frameworks, and think about science and technology in different ways.”
“We’re looking forward to the input that New Balance will bring with their expertise in areas such as athletic footwear and apparel,” Ito said.
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