I previously mentioned that Call to Action: Secret Formulas To Improve Online Results is one for my favorite books about Internet marketing and website optimization. Well, today I went onto grokdotcom and came across a good piece about "secondary" calls to actions, defined as motivations and interactive elements offered to the prospect in case they are not ready to take the primary action.
Take a look at the entry and think of ways that you could apply the concept to your site.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment