Wednesday, April 28, 2010

Walgreens Donates Times Square Billboard to the National Center for Learning Disabilities

Crain's New York reports that the National Center for Learning Disabilities will get free use of Walgreen's Times Square Jumbotron billboard for five days!

Walgreens "donated five days of use of its Times Square Jumbotron billboard, above 1471 Broadway, to the National Center for Learning Disabilities. Spots on the 17,000-square-foot digital video display will run four times an hour for 30 seconds through this Saturday."

Oh, and by the way, the National Center for Learning Disabilities (NCLD) will host their 33rd Annual Benefit Dinner tonight. "The evening honors Charles Walgreen III, Former CEO of Walgreens, who will be presented with the Spirit of Achievement Award by Mayor Michael R. Bloomberg. James Carville, the American political consultant, will be presented with the Distinguished Advocacy Award. The evening’s emcee is TV Newscaster Paula Zahn. The Benefit Chair is Nancy Poses, and the Dinner Chair is Wade Miquelon, EVP, CFO, Walgreens.

Way to go NCLD!

Tuesday, April 27, 2010

Brooklyn Ball

The Brooklyn Museum showed us that breaking away from tradition can pay off. As I posted here, the museum put on a whimsical event that garnered terrific pre and post press on the Brooklyn Ball. Check out bizbash.com for more pictures of the event.

Bing Sponsorship

WNBA team, the Seattle Storm landed a sponsorship deal with Bing. According to the Seattle Times, "The Bing logo will replace "Storm" and "Seattle" on home and away jerseys and warmup shirts. The multiyear deal is worth at least $1 million annually, according to Storm CEO Karen Bryant. It will include KeyArena advertising; joint promotions through Bing maps, video and visual search; integration between Bing and Storm scavenger hunt; and sponsorship of the Junior Storm Initiative community program."

To learn more about the Jr. Storm Initiative, go here.

Thursday, April 22, 2010

Brooklyn Museum, American High Style: Fashioning a National Collection

The Brooklyn Museum is holding their Brooklyn Ball this evening where they will "break with the traditional arrangements of years past. A newly conceived event will focus on fashion, fun, and culinary excitement as only Brooklyn can do it! Jennifer Rubell, whom New York Times senior art critic Roberta Smith credits with “laying waste to the prolonged ordeal that is the benefit dining experience,” will present Icons, an interactive food journey through the Museum including drinking paintings, suspended melting cheese heads, and more."

In addition, those in attendance will be able to preview the American High Style: Fashioning a National Collection exhibition which opens to the public on May 7.

Wednesday, April 21, 2010

Pitching to the Financial Industry? Read This

Are you pitching to the financial industry? Check out this summary from the JFAM:Live! Financial Marketers’ Conference that took place in March. A ton of insight into the way financial services are marketing.


Tuesday, April 20, 2010

Gowalla and Foursquare

Heard of Gowalla or Foursquare? If not, you should check them out. They are both location based social networking sites and they are taking off. Check out the sites and think of ways that you could leverage the apps to raise your visibility, create a unique campaigns, or build buzz.

Friday, April 16, 2010

Parisian Museum Les Arts Decoratifs Cancels Kate Moss Exhibition Due to Lack of Sponsorship Funding

The Parisian museum Les Arts Decoratifs canceled the Kate Moss exhibition due to lack of sponsorship. More detail here and here.

Thursday, April 15, 2010

Starbucks on The New York Times

If you haven't visited NYTimes today, you should check it out just for the Starbucks campaign. It is simply brilliant because it addresses a cause (saving forests), shows the deep community involvement (together), and makes a call to action.

Wednesday, April 14, 2010

The Big Picture, Starbucks on April 15th

On April 15th, you can bring your travel mug to your local Starbucks and they will give you a free brewed coffee. This is a part of The Big Picture project where Starbucks encourages people to switch from paper cups to reusable travel mugs.

Check out the facebook post: "One person can save trees. Together, we can save forests. That's why we'd like to encourage everyone to switch from paper cups to reusable travel mugs. Check out http://www.starbucks.com/TheBigPicture to see the thousands of people taking the pledge to make a difference."

Tuesday, April 13, 2010

USA TODAY's "#AmericaWants" Twitter Campaign for Charity

The Kindness community kicked off the USA TODAY's "#AmericaWants" Twitter campaign for charity where the top tweet-getting charity will receive one full-page, full-color ad in USA TODAY.

Read more about how you can tweet for you favorite 501(c)(3) organization here. Hurry, the tweeting ends at 11:59 pm (ET) on 4/16/10.