How Teenagers Consume Media, Twitter is for old people

Times Online has a piece about a 15 year old intern at Morgan Stanley who put together a report on how teenagers consume media. His "findings" are fairly obvious, especially the part about teens not having money which influences their consumption on media.

Check it out here and be sure to read the comments that span from bashing Morgan Stanley to saying that the report by the teen is spot on.

Christian Louboutin's Secret

This is a brilliant way to create an amazing experience around an already beloved brand. Christian Louboutin created a "secret library" where customers get a VIP experience...champagne included. In addition, they can create their own shoes.

Corporate Spotlight: Target

Last week I went to a concert at the New York Philharmonic which was extremely entertaining.

While looking through the Playbill, I came across this page titled Corporate Spotlight featuring Target. Basically it talks about Target and how many stores they have, how many employees they have and how many millions of dollars they've given.

There is only one sentence in five paragraphs that mentions the NY Philharmonic:

"Target believes in the power of partnerships with leading cultural institutions to foster creativity, promote learning, and build stronger communities. Target therefore is proud to sponsor the 2009 New York Philharmonic Concerts in the Parks as a way to make the arts more accessible to families in the New York City area. "

Unfortunately, I think Target missed a huge opportunity to leverage their sponsorship and connect with the NY Philharmonic audience. I wish they would have created more of a story about the partnership or a call to action to learn more on Facebook.

Yes, I understand that they have several partnerships like this throughout the nation and it takes staff time to activate the sponsorships, but why not utilize the power of social marketing, as they did here? With nearly 500,000 fans, they should be doing more on Facebook, especially around their philanthropic partnerships.

Fashionista, Collecting Emails

The blog Fashionista recently added a weekly email newsletter to their platform. I think this is a good move and one that has been proven by DailyCandy.

With this push model, they should be able to build their database to offer sponsors an additional way to communicate with their audience and measure ROI.

B and R of BRIC

Why luxury brands must be invested in social media: Brazil and Russia are ranked among the world’s most engaged social networking audience.

The Face of Public Relations is Changing

I was once in a meeting where four executives from an organization and and two employees from a famous New York PR agency spent two hours interpreting a three sentence email from a reporter at the New York Times and discussing how to respond to it. I was floored. What an insane waste of time!

I was reminded of this because of the posting on Mediabistro.com about Edelman laying off at least four senior executives. In my opinion, the people mentioned above were (and continue to be) old school. Why spend so much time on The New York Times when they could be looking to a broader future by building key relationships with bloggers and creating buzz through social media?

I bring this up because of a recent New York Times article (yes, I do read The New York Times online) on PR in Silicon Valley. I too was in the Internet scene in San Francisco during the boom. I quickly learned that it wasn't necessarily about spinning a story for the Wall Street Journal (which by the way never ran), but more about creating buzz and building key relationships. The "key" relationships, if successful, spread the word more effectively and efficiently than print, even back in 1999.

Today it's not about spin. People can see through that. It's about true passion and a direct connection. It should be interesting to see how the industry of PR evolves in the near future.

Copy This: Veuve Clicquot

Back in 2008, Veuve Clicquot was brilliant enough to put together a money can't buy experience for influential bloggers around the world such as yatzer, coolhunting, materialiste, frizzifrizzi, josh spear, and NOTCOT. They saw the value of bloggers early on. As a result, they garnered amazing buzz and loyalty for the brand from bloggers that spoke to Veuve's audience, the tastemakers and trend setters.

So, why not copy this innovative idea by targeting bloggers that speak to your audience? If you are a small theatre, create an experience where bloggers can get sneak previews and meet the cast to create buzz for your next opening? Museums could copy this by giving bloggers the VIP preview and tour before The New York Times! Would that be innovative?!

Check out the five-part Veuve Clicquot dream experience here at yatzer.com.

Hats off to Aisha Thompson and Vanessa Kay from Veuve Clicquot for understanding the true value of bloggers.