Partnership Economy

I read this paper Bands and Brands: The Value Exchange a few months ago and I keep going back to it.  I find it so refreshing that finally people are understanding the value of long-term partnerships.  It is such an exciting time to see how everything is emerging, merging, connecting and multiplying due to the partnerships economy.

I love this comment by Johnny Wright:

“We’re always looking to maximize value for our artists when it comes to brand partnerships. Reaching new audiences is critical for long term revenue growth, and the potential value in national or global marketing expenditure far outweighs the short term need to pocket a quick pay check.”
JOHNNY WRIGHT – FOUNDER WRIGHT ENTERTAINMENT GROUP AND MANAGER (JUSTIN TIMBERLAKE)