Value

The value of sponsorship = the value it adds to brands

Don't Be Afraid to Say No

Check out this excellent blog post on Catchafire that finally captures the way that nonprofits think/don't think about strategic ways to engage corporate volunteers.

Instant

Check out this article about Instagram and the ways that brands and people are engaging.  The most insightful is #12 and those who post locations get more engagement.

Partnership Economy

I read this paper Bands and Brands: The Value Exchange a few months ago and I keep going back to it.  I find it so refreshing that finally people are understanding the value of long-term partnerships.  It is such an exciting time to see how everything is emerging, merging, connecting and multiplying due to the partnerships economy.

I love this comment by Johnny Wright:

“We’re always looking to maximize value for our artists when it comes to brand partnerships. Reaching new audiences is critical for long term revenue growth, and the potential value in national or global marketing expenditure far outweighs the short term need to pocket a quick pay check.”
JOHNNY WRIGHT – FOUNDER WRIGHT ENTERTAINMENT GROUP AND MANAGER (JUSTIN TIMBERLAKE) 

Instagram is looking for a teen community intern

Brilliant!  I just read that Instagram is looking for a teen community intern to spot new trends and teens within the Instagram community.  They are looking for candidates that are "comfortable working across many media and learning new skills.  They should have a deep understanding of how young people are using technology, and love discovering creative accounts on Instagram."  

I think this is very smart of Instagram and I see this "teen internship" as a growing trend.