Flexible: characterized by a ready capability to adapt to new, different, or changing requirements.
Are you still sending blind sponsorship proposals to brands? Move away from that buyer-seller model. You will surely be more successful in forming partnerships if you are flexible with rights and you consider what brands are in need of.
Wednesday, July 28, 2010
HBR: Welcome to the Experience Economy, 1998
I picked up the July-August 1998 issue of Harvard Business Review at the local Goodwill this weekend and read a great article written by B. Joseph Pine II and James H. Gilmore, cofounders of Strategic Horizons LLP.
There are some very insightful nuggets that may be useful to those who work in museums and the arts, especially the piece on staging experiences that sell.
There are some very insightful nuggets that may be useful to those who work in museums and the arts, especially the piece on staging experiences that sell.
Tuesday, July 27, 2010
Doom and Gloom in the Arts
Today as I was skimming the headlines of ArtsJoural I just felt a sense of doom and gloom for the arts. Here are several of the headlines:
"UK Film Council to Be Abolished"
"Southwest Florida Symphony in Debt, Leaderless"
"CEO of Dallas' New Performing Arts Center Abruptly Resigns"
"Pittsburgh Symphony Faces Tough Times"
"Ballet Nouveau Colorado Seemed So Healthy -- How Could It Have Come to the Brink?"
"Charleston Symphony Unsettled and in Limbo, Tries to Arrange 75th B'day Concert"
Sigh
"UK Film Council to Be Abolished"
"Southwest Florida Symphony in Debt, Leaderless"
"CEO of Dallas' New Performing Arts Center Abruptly Resigns"
"Pittsburgh Symphony Faces Tough Times"
"Ballet Nouveau Colorado Seemed So Healthy -- How Could It Have Come to the Brink?"
"Charleston Symphony Unsettled and in Limbo, Tries to Arrange 75th B'day Concert"
Sigh
Chief Marketing Officer
AdAge has a good piece on CMO's and their evolution from big personality/high-profile to one of power.
Speaking of CMOs...The Skoll Foundation is looking for a Chief Marketing Officer. Check out the job description here.
Speaking of CMOs...The Skoll Foundation is looking for a Chief Marketing Officer. Check out the job description here.
Tuesday, July 13, 2010
Tweet4YWCA
I recently read that The Allstate Foundation is partnering with the YWCA to support economic empowerment for domestic violence survivors by donating $1 for all tweets that include #Tweet4YWCA.
The goal is to raise $75,000 by tweeting as many times as you can through July 16.
For more information on #Tweet4YWCA, visit: http://www.clicktoempower.org/twitter.aspx
The goal is to raise $75,000 by tweeting as many times as you can through July 16.
For more information on #Tweet4YWCA, visit: http://www.clicktoempower.org/twitter.aspx
Business, Brand and Employee
When approaching a prospective sponsor, consider ways in which your property could help the corporation build business (client acquisition/retention), brand (awareness, association) and employee commitment.
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