Speak the same language

Are you speaking the same language as your prospect? Communication is key when pitching multi-layered partnerships that include lead generation, licensing, cause-marketing and visibility campaigns. Get on the same page as your prospects by speaking and understanding their language. Read the Wall Street Journal, AdAge, Harvard Business Review, eMarketer, paidcontent, Financial Times, ClickZ, MarketingProfs and you'll be up to date in no time.