Thursday, February 26, 2009
"idiotic abuse of taxpayer money"
Oh no, Senator John Kerry is looking to prohibit financial institutions receiving TARP funds from using sponsorship and says it's an "idiotic abuse of taxpayer money." What a shame.
Through sponsorship activities (which is just one way in which corporations keep in contact with their target audiences), companies learn to understand their customers' passion points. They learn how to build closer relationships with customers and how to add value to their experiences.
Sponsorship is much more than a one-time event, it's an investment in the community, life style and passion whether it be art, sports, music, food, film or philanthropic focused.
Sen. Kerry doesn't seem to understand that sponsorship goes beyond throwing money at a celeb to pose for an ad, it' a vital strand in the marketing mix which allows companies to keep in contact with customers through collaborative partnerships. Nothing but win-win.
Through sponsorship activities (which is just one way in which corporations keep in contact with their target audiences), companies learn to understand their customers' passion points. They learn how to build closer relationships with customers and how to add value to their experiences.
Sponsorship is much more than a one-time event, it's an investment in the community, life style and passion whether it be art, sports, music, food, film or philanthropic focused.
Sen. Kerry doesn't seem to understand that sponsorship goes beyond throwing money at a celeb to pose for an ad, it' a vital strand in the marketing mix which allows companies to keep in contact with customers through collaborative partnerships. Nothing but win-win.
Tuesday, February 24, 2009
Listen, Innovate, Improve
Things are changing but is the sponsorship industry keeping up? My sense is that it's not. We need to start innovating-STAT!
Speak the same language
Are you speaking the same language as your prospect? Communication is key when pitching multi-layered partnerships that include lead generation, licensing, cause-marketing and visibility campaigns. Get on the same page as your prospects by speaking and understanding their language. Read the Wall Street Journal, AdAge, Harvard Business Review, eMarketer, paidcontent, Financial Times, ClickZ, MarketingProfs and you'll be up to date in no time.
Monday, February 23, 2009
What do they want
In tough economic times like this, it's crucial that you stay focused on what your prospects want (not what line item you need to get funded). Get in front of them and ask how you can help them achieve their business goals. Offer innovative solutions and be flexible. Keep the dialogue going, even if there isn't money in 2009. When opportunities arise, you'll be top of mind.
Subscribe to:
Posts (Atom)
