SponsorPitch Referrals

If you don't know already, SponsorPitch is a great resource for sponsors, properties and agencies.  They've recently released an initiative called SponsorPitch Referrals which is super cool.  Here is the info if you are interested in in their referral network.

Sit for Two Years

We had an amazing dinner with an exec of one of the top luxury goods company in the world the other evening.  When asked where the luxury market is going, the response was, "sit for two years" because we over expanded.  Interesting response.   What about innovating as opposed to sitting?

Boston Ballet and Professional Sports

Take a look at this article on the Boston Ballet and their approach around data which resulted in increased audience attendance and ticket revenue.  They made a very smart move by looking at the way professional sports uses data and applying it to their business model.

Value

The value of sponsorship = the value it adds to brands

Don't Be Afraid to Say No

Check out this excellent blog post on Catchafire that finally captures the way that nonprofits think/don't think about strategic ways to engage corporate volunteers.

Instant

Check out this article about Instagram and the ways that brands and people are engaging.  The most insightful is #12 and those who post locations get more engagement.

Partnership Economy

I read this paper Bands and Brands: The Value Exchange a few months ago and I keep going back to it.  I find it so refreshing that finally people are understanding the value of long-term partnerships.  It is such an exciting time to see how everything is emerging, merging, connecting and multiplying due to the partnerships economy.

I love this comment by Johnny Wright:

“We’re always looking to maximize value for our artists when it comes to brand partnerships. Reaching new audiences is critical for long term revenue growth, and the potential value in national or global marketing expenditure far outweighs the short term need to pocket a quick pay check.”
JOHNNY WRIGHT – FOUNDER WRIGHT ENTERTAINMENT GROUP AND MANAGER (JUSTIN TIMBERLAKE)