I am a mentor for Arts in Crisis which is a great idea.
One question and one suggestion to Michael Kaiser:
Q: Why did you decide to go on a 50 state tour and not share the information and feedback that you've received?
S: Please share the information and feedback from mentors and organizations. You could easily and efficiently post this online to help even more in the selected 50 states. I am a mentor and I couldn't even get into your New York venue. I was told it was "sold out" which seems counter productive. Please, if you really want to help organizations, make everything public.
Friday, July 31, 2009
Restaurant Week in New York City
Everyone loves restaurant week. For three weeks more than 250 restaurants in New York City offer three-course prix-fixe dinners for $35.00.
I must say that the concept is brilliant and since its inception in 1992, several other cities have caught on.
I'm posting this because of the amazing experiences that I've had. Great food, great service and always an extra treat. For example, we went to Mr. Chow and had a wonderful dinner, sat next to Wendy (sorry for nearly taking your hot water and lemon), and had a quirky unexpected dessert...vodka tonic with lime!
A lawyer friend asked me why they would try so hard to offer so much for so little and I told him it's because of the experience and word of mouth. Needless to say, he's been extolling restaurant week to his colleagues ever since.
Obviously it's working...Restaurant week has been extended through Labor Day!
I must say that the concept is brilliant and since its inception in 1992, several other cities have caught on.
I'm posting this because of the amazing experiences that I've had. Great food, great service and always an extra treat. For example, we went to Mr. Chow and had a wonderful dinner, sat next to Wendy (sorry for nearly taking your hot water and lemon), and had a quirky unexpected dessert...vodka tonic with lime!
A lawyer friend asked me why they would try so hard to offer so much for so little and I told him it's because of the experience and word of mouth. Needless to say, he's been extolling restaurant week to his colleagues ever since.
Obviously it's working...Restaurant week has been extended through Labor Day!
Thursday, July 30, 2009
The Art Fund's Logo
The Fitzwilliam Museum lost a grant because they refused to display the logo of The Art Fund next to an art work.
In this article, the director of the museum is quoted as saying, "Logos are the currency of marketing and commerce and this introduces a promotional element into the galleries that we regard as an unnecessary and unacceptable distraction - no matter how worthy the object of promotion."
A spokesperson from The Art Fund said, "To raise money we have to raise our profile. If people see our logo next to a painting they see what their money buys."
I think it is a huge mistake of The Art Fund to think that their logo will raise their profile. It seems to me that they don't understand their audience. In addition, this is very short-sided and it makes The Art Fund look unsophisticated in their marketing.
There are so many more effective ways that The Art Fund could raise their profile. Good for the museum for refusing to display the logo next to the art.
In this article, the director of the museum is quoted as saying, "Logos are the currency of marketing and commerce and this introduces a promotional element into the galleries that we regard as an unnecessary and unacceptable distraction - no matter how worthy the object of promotion."
A spokesperson from The Art Fund said, "To raise money we have to raise our profile. If people see our logo next to a painting they see what their money buys."
I think it is a huge mistake of The Art Fund to think that their logo will raise their profile. It seems to me that they don't understand their audience. In addition, this is very short-sided and it makes The Art Fund look unsophisticated in their marketing.
There are so many more effective ways that The Art Fund could raise their profile. Good for the museum for refusing to display the logo next to the art.
Wednesday, July 29, 2009
BMW Out of Formula One, Moving Budget
BMW announced that it is exiting Formula One at the end of the 2009 season. The company says it will focus it's development on new drive technologies and projects in the field of sustainability.
I'm thinking that they will extend their focus on contemporary art as well.
BMW becomes Global Partner of Independent Collectors
Thomas Girst, responsible for BMW’s cultural communications said, "Intelligent benefits are more valuable these days than a simple, if clever logo placement. We are dealing with very discerning opinion leaders, a dialogue we at BMW are excited to enter.”
I'm thinking that they will extend their focus on contemporary art as well.
BMW becomes Global Partner of Independent Collectors
Thomas Girst, responsible for BMW’s cultural communications said, "Intelligent benefits are more valuable these days than a simple, if clever logo placement. We are dealing with very discerning opinion leaders, a dialogue we at BMW are excited to enter.”
Tuesday, July 28, 2009
Extend the Arc
Exhibition sponsorships are getting harder and harder to sell. In fact, I would say that exhibition sponsorship a dead model.
Corporations are looking for longer term engagements where they can leverage multiple channels to emotionally connect with key audiences without having to re-negotiate every three months (or when an exhibition closes).
Corporations are looking for longer term engagements where they can leverage multiple channels to emotionally connect with key audiences without having to re-negotiate every three months (or when an exhibition closes).
Getting the VIPs to Show Up
How do you get VIPs to show up to your event when they get invited to tons of events as it is? Think about what would add value to their experience. Many simply want to spend more time with their families. Unfortunately 6:00 cocktails and long formal dinners don't cut it.
Lehman used to invite their VIP's and families to the Big Apple Circus. That may be out of your budget right now. Are there ways to tweak what you already do or partnerships that you could leverage to create amazing experiences that allow the VIP's to spend quality time with their families?
Lehman used to invite their VIP's and families to the Big Apple Circus. That may be out of your budget right now. Are there ways to tweak what you already do or partnerships that you could leverage to create amazing experiences that allow the VIP's to spend quality time with their families?
iMedia Connection Most Popular Articles
I went to iMedia Connection this afternoon and noticed how many articles begin with a number. I read somewhere, that lists are attractive to readers. If it's true, iMedia Connection is raking in the traffic today!
Most Popular Articles:
Most Popular Articles:
- 7 reasons your employees hate you
- 4 technologies that are killing the URL
- 6 ways to dispel fear and loathing of social media
- 5 social media strategies you need
- 5 essentials for social media marketing
- 7 misguided brand strategies
- How to stop worrying and love integrated
- Should agencies be ad networks?
- The key to unlocking web video's potential
- Will one device rule them all?
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