I am so pleased that a foundation has come forward with funding to help museums to innovate and create new business models.
In January it was announced that The Kresge Foundation awarded the Hancock Shaker Village a $ 1 million grant to innovate around a new museum business model. Read the press release here.
Tuesday, February 1, 2011
Friday, January 28, 2011
Super Bowl Without Denny's
There is a great article in AdAge about Denny's decision not to advertise in the 2011 Super Bowl.
I believe that the Super Bowl is a very expensive "one-hit wonder" that doesn't really add value to the customer experience.
A broad, multi-level strategy would be a more effective way to test and optimize key campaigns throughout the year.
I believe that the Super Bowl is a very expensive "one-hit wonder" that doesn't really add value to the customer experience.
A broad, multi-level strategy would be a more effective way to test and optimize key campaigns throughout the year.
The Large Logo
Did you know that in tennis, the Grand Slam rules dictate that logos on the front of the shirt cannot exceed four square inches? I had no idea until I read about a match delay at the Australian Open due to an oversize logo on the front of Ekaterian Makarova's shirt.
As reported on Yahoo! Sports:
"A fourth-round match at the Australian Open was delayed on Monday night when the chair umpire determined that a logo on the front of Ekaterian Makarova's shirt was too large and had to be removed. The 22-year-old Russian was warming up before her match against Kim Clijsters when umpire Mariana Alves noticed one of the logos and made Makarova leave the court to change.
When she returned, Makarova had changed into an identical dress that didn't have any attached logos. She began the match without them and then had some attached during changeovers in the first set. The offending logo was eventually moved to her right shoulder."
As reported on Yahoo! Sports:
"A fourth-round match at the Australian Open was delayed on Monday night when the chair umpire determined that a logo on the front of Ekaterian Makarova's shirt was too large and had to be removed. The 22-year-old Russian was warming up before her match against Kim Clijsters when umpire Mariana Alves noticed one of the logos and made Makarova leave the court to change.
When she returned, Makarova had changed into an identical dress that didn't have any attached logos. She began the match without them and then had some attached during changeovers in the first set. The offending logo was eventually moved to her right shoulder."
Thursday, January 27, 2011
Tuesday, November 9, 2010
Brooklyn Museum, Valuable Lessons Learned
In January 2009, the Brooklyn Museum saw an opportunity to engage supporters by creating a new level of membership (1stfans) around in-person meetups, private groups on Facebook and Flickr, and private feeds by artists on Twitter.
Last week the museum posted a great case study or "lessons learned" on the program. Check out this link and read about their plans to improve upon the 1stfans experience via Meetup.com.
Last week the museum posted a great case study or "lessons learned" on the program. Check out this link and read about their plans to improve upon the 1stfans experience via Meetup.com.
Tuesday, November 2, 2010
Map Envelope
I came across Map Envelope via trendwatching.com's November Trend Briefing.
Map Envelope is "an application that allows users to select a location in Google Maps and then print the location with a personalized message. Once printed, the cut-out graphic turns into the inside of an envelope and can be sent to a friend via old-fashioned snail mail."
Pretty clever!
Map Envelope is "an application that allows users to select a location in Google Maps and then print the location with a personalized message. Once printed, the cut-out graphic turns into the inside of an envelope and can be sent to a friend via old-fashioned snail mail."
Pretty clever!
Wednesday, September 1, 2010
IEG's Blog Today
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