SponsorPitch Referrals

If you don't know already, SponsorPitch is a great resource for sponsors, properties and agencies.  They've recently released an initiative called SponsorPitch Referrals which is super cool.  Here is the info if you are interested in in their referral network.

Sit for Two Years

We had an amazing dinner with an exec of one of the top luxury goods company in the world the other evening.  When asked where the luxury market is going, the response was, "sit for two years" because we over expanded.  Interesting response.   What about innovating as opposed to sitting?

Boston Ballet and Professional Sports

Take a look at this article on the Boston Ballet and their approach around data which resulted in increased audience attendance and ticket revenue.  They made a very smart move by looking at the way professional sports uses data and applying it to their business model.