Tuesday, February 15, 2011
Sponsorship Conference, IEG
IEG's annual sponsorship conference is coming up and it looks like a great one.
Sunday, February 13, 2011
Overheard
Overheard from a tech EX: "The accelerators in my career were when I opened my mouth, the decerlerators were when I kept quiet."
Oh, there is more..."As long as when your mouth is open, the truth comes out."
Oh, there is more..."As long as when your mouth is open, the truth comes out."
Wednesday, February 9, 2011
Board Engagement
Crain's reported today that Alair Townsend, former publisher of Crain's New York Business has been appointed the president of the Greater New York Councils, Boy Scouts of America. She will be the first woman to head the Greater New York Council's board.
Charles Rosser, the CEO smartly states that the "days of not-for-profit governance, where people just join and help raise a couple of bucks, are gone. The environment nonprofits operate in now is too complex and the stakes are too high--board members have to be much more engaged than ever before."
It sounds like Ms. Townsend will face many challenges and opportunities in this role. According to the press release, the Boy Scouts need to find "new fundraising streams to meet a $10 million annual operating budget, 70% of which comes from corporate and individual donors."
Charles Rosser, the CEO smartly states that the "days of not-for-profit governance, where people just join and help raise a couple of bucks, are gone. The environment nonprofits operate in now is too complex and the stakes are too high--board members have to be much more engaged than ever before."
It sounds like Ms. Townsend will face many challenges and opportunities in this role. According to the press release, the Boy Scouts need to find "new fundraising streams to meet a $10 million annual operating budget, 70% of which comes from corporate and individual donors."
Samsung Sponsors the Nam June Paik Exhibition at Tate Liverpool
I know I'm late on this, but I just read that Samsung is sponsoring the Nam June Paik exhibition at Tate Liverpool.
According to the official press release, "Samsung is to provide a range of innovative products to support Tate Liverpool in realising this ambitious display, including the latest blu-ray home cinema HD projectors and 3D enabled LED monitors, which will enrich and enhance the visitor experience. In addition, twenty-five Samsung personal MP3 players will allow the gallery to offer visitors an exclusive audio tour."
It isn't clear if Samsung is a cash sponsor or simply a product sponsor of the exhibition. Lets hope it's both.
According to the official press release, "Samsung is to provide a range of innovative products to support Tate Liverpool in realising this ambitious display, including the latest blu-ray home cinema HD projectors and 3D enabled LED monitors, which will enrich and enhance the visitor experience. In addition, twenty-five Samsung personal MP3 players will allow the gallery to offer visitors an exclusive audio tour."
It isn't clear if Samsung is a cash sponsor or simply a product sponsor of the exhibition. Lets hope it's both.
Tuesday, February 8, 2011
Measuring Success Through Conversions
eMarketer has a good article today on the way that CMO's are measuring social media ROI. The good news is that marketers anticipate measuring success via conversion rather than number of fans/members.
It's all about the customer experience and the ability to listen to and engage with those who use/consume brands. Moving away from "pushing" and moving toward interacting and adding value to the experience.
It's all about the customer experience and the ability to listen to and engage with those who use/consume brands. Moving away from "pushing" and moving toward interacting and adding value to the experience.
Thursday, February 3, 2011
Virgin Blue's John Borghetti Makes a Big Blunder
Before a major sponsorship announcement, you prep all the key players and then hope for a flawless delivery. Unfortunately Virgin Blue's John Borghetti made a huge blunder when he announced the sponsorship of five-time Olympic freestyle champion Ian Thorpe as “the man that will win many, many gold medals for Qantas." Yikes!
Yes, Mr. Borghetti formerly worked for Qantas for 36 years but he has led Virgin Blue for nearly a year. No excuses for this cringeworthy mistake.
Read more about the sponsorship announcement and the criticism of the partnership here.
Yes, Mr. Borghetti formerly worked for Qantas for 36 years but he has led Virgin Blue for nearly a year. No excuses for this cringeworthy mistake.
Read more about the sponsorship announcement and the criticism of the partnership here.
Tuesday, February 1, 2011
$1 Million Grant from Kresge Foundation to Reinvent Museum Business Model
I am so pleased that a foundation has come forward with funding to help museums to innovate and create new business models.
In January it was announced that The Kresge Foundation awarded the Hancock Shaker Village a $ 1 million grant to innovate around a new museum business model. Read the press release here.
In January it was announced that The Kresge Foundation awarded the Hancock Shaker Village a $ 1 million grant to innovate around a new museum business model. Read the press release here.
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