There is a great article in AdAge about Denny's decision not to advertise in the 2011 Super Bowl.
I believe that the Super Bowl is a very expensive "one-hit wonder" that doesn't really add value to the customer experience.
A broad, multi-level strategy would be a more effective way to test and optimize key campaigns throughout the year.
Friday, January 28, 2011
The Large Logo
Did you know that in tennis, the Grand Slam rules dictate that logos on the front of the shirt cannot exceed four square inches? I had no idea until I read about a match delay at the Australian Open due to an oversize logo on the front of Ekaterian Makarova's shirt.
As reported on Yahoo! Sports:
"A fourth-round match at the Australian Open was delayed on Monday night when the chair umpire determined that a logo on the front of Ekaterian Makarova's shirt was too large and had to be removed. The 22-year-old Russian was warming up before her match against Kim Clijsters when umpire Mariana Alves noticed one of the logos and made Makarova leave the court to change.
When she returned, Makarova had changed into an identical dress that didn't have any attached logos. She began the match without them and then had some attached during changeovers in the first set. The offending logo was eventually moved to her right shoulder."
As reported on Yahoo! Sports:
"A fourth-round match at the Australian Open was delayed on Monday night when the chair umpire determined that a logo on the front of Ekaterian Makarova's shirt was too large and had to be removed. The 22-year-old Russian was warming up before her match against Kim Clijsters when umpire Mariana Alves noticed one of the logos and made Makarova leave the court to change.
When she returned, Makarova had changed into an identical dress that didn't have any attached logos. She began the match without them and then had some attached during changeovers in the first set. The offending logo was eventually moved to her right shoulder."
Thursday, January 27, 2011
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