Friday, May 28, 2010
Seattle Art Museum Cutting Expenses
The Seattle Times reports that the Seattle Art Museum is closing its three buildings for two weeks next year, reducing its staff and instituting a two-week furlough in an effort to balance its budget.
BP's Olympic Sponsorship
BP announced in February that it would be a sponsor of the 2010 and 2012 U.S. Olympic and Paralympic Teams, as well as the 2011 U.S. Pan American Team. The deal is estimated to be worth between $10 million and $15 million.
Today I read a blog on the London Evening Standard:
"BP is taking advice from a London PR agency about how to handle its sponsorship of the 2012 Games.
As the clean-up operation from the oil spill in the US continues, the firm is wondering how much publicity it can dare generate on the back of the 2012 deal.
It is the backer of the "Open Weekend", a cultural festival which will take place in July to mark two years to go to the Games. But the headache for the oil firm bosses is whether there could be a backlash from promoting this work.
It can only be a coincidence that a press release for BP's Olympic mentoring programme "Young Leaders" was pulled at short-notice this week. Apparently this was because the young participants were tied up with exams. A case of heads down all round, it would appear."
BP chose to sponsor the Olympics because they felt it was a perfect platform to promote their green initiatives. If you were in BP's situation, how would you handle the Olympic sponsorship?
Today I read a blog on the London Evening Standard:
"BP is taking advice from a London PR agency about how to handle its sponsorship of the 2012 Games.
As the clean-up operation from the oil spill in the US continues, the firm is wondering how much publicity it can dare generate on the back of the 2012 deal.
It is the backer of the "Open Weekend", a cultural festival which will take place in July to mark two years to go to the Games. But the headache for the oil firm bosses is whether there could be a backlash from promoting this work.
It can only be a coincidence that a press release for BP's Olympic mentoring programme "Young Leaders" was pulled at short-notice this week. Apparently this was because the young participants were tied up with exams. A case of heads down all round, it would appear."
BP chose to sponsor the Olympics because they felt it was a perfect platform to promote their green initiatives. If you were in BP's situation, how would you handle the Olympic sponsorship?
Friday, May 7, 2010
Social Media and Measuring Value
The AFP conducted an online poll that showed that 2/3 of nonprofits use social media but only 17% actually measure the value for their organizations.
It is a bit shocking that nonprofits are spending energy in the social media space but not measuring value and outcomes. I would suggest that they begin by determining their goals and then deciding what needs to be measured. This could range from pageviews, fans, followers and interactions, to press/blog coverage and conversion rates. The key is to identify the data points that map directly back to your goals.
It is a bit shocking that nonprofits are spending energy in the social media space but not measuring value and outcomes. I would suggest that they begin by determining their goals and then deciding what needs to be measured. This could range from pageviews, fans, followers and interactions, to press/blog coverage and conversion rates. The key is to identify the data points that map directly back to your goals.
Subscribe to:
Posts (Atom)
